Too many people these days become obsessed with building their MLM home businesses online, which more often than not results in their business dying!
Now don’t get me wrong, I think the internet is a great tool that everyone should be using to an MLM home business, or any business for that matter!
Am I talking out of both sides of my mouth?
No. Let me clarify (don’t you just love riddles?:).
Here’s where the problem lies: most people when they learn about online marketing go into “get-rich-quick mode” thinking that NOW they have finally discovered the SECRET that’s going to build their business automatically for them and make them rich overnight! All logic and reason goes out the window because they heard about some guy who went from homeless to millionaire in a weekend using the internet. That person therefore who may have been struggling and beating their head against the wall to grow their business suddenly finds out about this new previously-unknown-to-them “magical” way to make their business really work and basically stops building their business to become an online marketing guru/genius.
Of course, they don’t mean to put their business on hold but what they don’t understand is that – like any other great marketing approach or system – success won’t happen overnight, and they end spending more and more time learning and less and less time doing anything productive and guess what, their organization, however big or small, duplicates – they don’t do anything productive either…
Avoid the MLM Home Business Internet Trap
For most people, it may take 6 months and maybe longer to really master the different online marketing approaches necessary to create enough leads consistently – on a daily basis – where you no longer need to be prospecting any other way. Yes, there is always exception to the rule but when you consider the average networker only has a few hours a week to put into building an income from home, there isn’t much time left to learn these new skills and strategies. If you had 10-15 hours a day uninterrupted where you could study in a cave and really learn it, then yes, you could learn it much faster, in a matter of weeks probably, but that is very unrealistic for the average person, for the 80% of the networkers out there.
In order to create a growing, profitable MLM home business, you must be able to really connect with people.
Utilize the Internet for what it is, a great tool to leverage communications and marketing but don’t forget the fundamentals. This is a relationship business, and real relationships are built and maintained through communication.
Start slow when incorporating the internet, don’t go all in right from the get-go. Slowly start adding online marketing strategies to your existing business building approaches that are working. Perhaps setup a lead capture page to direct your suspects to – the people you need to sift and sort through to see who your prospects really are. Start communicating to your team with trainings and live presentations via webinar or online video format each week. Maybe setup a Facebook page to establish a basic online presence where you can connect with people and where they can go to learn more about YOU (again, people join people, not companies – don’t give out your company replicated website, give out your webpage, like your Facebook page to start) – you can also search for your prospects on Facebook and learn more about them as well.
Continue to build your MLM home business offline while also continuing to learn new ways of marketing and connecting online to create leads – but don’t sacrifice the offline activities for the online ones as you’ll only end up killing your business and having to start all over again. Anyone can begin an MLM home business from day 1 offline by keeping it simple and prospecting – simple, non-technical, duplicatable skills people have used and continue to use to create millions in their MLM home business (before there was the internet – or DVDs or cell phones even) and that anyone can learn.
But the same cannot be said for online marketing – it is a skill that must be learned, and although it’s becoming more and more necessary to have computer and Internet skills these days it’s still nowhere near as natural or common as talking with someone face to face, or even on the phone.
Again, the Internet is a great tool everyone building an MLM home business should learn and eventually master. But also realize that in reality it does take time, it won’t happen overnight. Also realize that people start and join MLM NOT because they want to push out the time frame to quit their job or retire or reach their goals but rather they join because they see it as a way to get there faster.
Therefore start with the offline methods and begin to slowly integrate your offline recruiting methods with your online generation efforts. As you begin to create more and more leads online you can cut back on your offline efforts or simply continue to both and make that much more money instead.
What duplicates duplicates
Again, your team will do what you do. If you focus only or primarily on online marketing so will your team and you will lose urgency and momentum and therefore substantial growth of your team due to the 3-6 month learning curve your people will have to overcome (plus you don’t want them getting distracted and only selling products and tools – no residual income, no leverage of people, no team, etc – big mistake!).